Location: Jordan, Lebanon, Saudi Arabia
Reach: 2,000+
Year: 2021 - 2023
We designed an Impact Box filled with tools to engage children on the topic of recycling, empowering them to become change agents within their communities. The box includes:
- A children's story
- A coloring and activity book
- A guide to upcycling plastic
- A book with campaigning ideas
- An educational digital game for children
We implemented workshops using these tools with children in refugee camps, public schools, private schools, the Children's Museum, and public spaces across the MENA region.
To scale the program, we trained teachers in various schools through a "train the trainer" program, equipping them to use these tools effectively with children.
This initiative was funded by the PepsiCo Foundation and is part of a larger program that includes recycling bins with QR codes to track the effectiveness of the awareness campaign and encourage greater community participation in recycling.