The Magic of Recycling - The Orenda Tribe x PepsiCo MENA Partnership
Recycling is like magic; not only does it help the environment, but it also allows us to create a new life for our everyday material.
Recycling and reusing plastic help develop new products, conserve natural resources, save energy, and create jobs for millions of people every year. And today, with The Orenda Tribe's partnership
launch with PepsiCo, we are raising awareness on the importance of recycling and reusing plastic across the MENA region.
To complement PepsiCo's effort to collect and recycle plastic in the MENA region, PepsiCo introduced an educational component that focuses on the young generation through their partnership with The Orenda Tribe.
The Orenda Tribe created a number of tools to teach children about the importance of sorting, recycling, and reusing plastic and to empower them to become change agents in their communities on this topic.
Implementation
We started implementing workshops using the created tools in Riyadh, Saudi Arabia, in December 2021 with al Nahda Foundation.
We conducted a three-day Training of Trainers workshop, and distributed 150 impact boxes with the support of PepsiCo to be distributed to children in Riyadh by al Nahda.
We aim to replicate and spread these workshops to the entire MENA region in private schools, public schools, CBOs, refugee camps, and marginalized communities.
This will lead to building stronger communities that want to solve, improve, and maintain the well-being of the overall community.
The Impact Box
The first tool is an impact box that includes several books that
teach children about recycling and reusing plastic including a story about the adventure of a water bottle, up-cycling fun art activities, an educational coloring book, and recycling campaign ideas.
Adventure of a Plastic Bottle Story
Adventure of a Plastic Bottle story is an educational story for
children that teaches them about recycling and reusing plastic.
In the story, plastic water bottles go with Faisal and Amal to find out what happened to the water bottles when they came out of the refrigerator.
This story was written by The Orenda Tribe with support from the PepsiCo Foundation. The story is read by Yazan Masarweh.
